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The overall objective of the action is to foster the adoption of SCP practices in the Kenyan horticultural processing industry in order to support the transformation towards an inclusive green economy which generates growth, creates jobs and reduces poverty. Linked to this objective, the indicators established to assess its achievement are as follows:

  • 5% increase in jobs in the horticultural sector by the end of the action (2021).
  • 5% increase in the contribution of the horticultural sector to the GDP by the end of the action (2021).

To attain this overall objective, the action is specifically aimed at equipping Kenyan Horticultural Processing MSMEs, eco-entrepreneurs and business service providers with the necessary knowledge and tools to promote and adopt SCP practices and seize green economy opportunities.